India’s skincare and wellness market is growing rapidly and one brand that has gained massive popularity for its clean, effective, and science-backed products is Minimalist. Known for its transparent formulations and ingredient-driven approach, Minimalist has become a favorite among skincare enthusiasts. If you are an entrepreneur or retailer looking to enter this market, becoming a Minimalist distributor in India can be a rewarding opportunity.
In this blog, we will walk you through the steps to become a distributor for Minimalist in India, along with tips and ideas for getting started.
Who is Minimalist?
Minimalist is an Indian skincare brand founded in 2020. The company focuses on transparent labeling, high-performing ingredients, and dermatologically-tested products. Their portfolio includes serums, moisturizers, cleansers, sunscreens, and more – all free of harmful additives and unnecessary fillers.
With the growing awareness around ingredient-based skincare, Minimalist has struck a chord with millennials and Gen Z consumers in urban and semi-urban India.
Why Consider a Distributorship with Minimalist?
1. Strong brand value: Minimalist is already a trusted name in skincare.
2. Growing demand: The demand for effective, ingredient-based skincare is growing rapidly.
3. High repeat customer rate: Skincare products, especially serums and moisturizers, have high re-order potential.
4. Attractive margins: Distributors can enjoy good margins depending on the order volume and region.
Investment, ROI & Monthly Earning Potential
| Expense | Estimated Cost (INR) |
|---|---|
| Initial Stock Purchase | ₹3–5 Lakhs |
| Warehouse/Storage Setup | ₹50,000 – ₹1 Lakh |
| Logistics & Transport | ₹25,000 – ₹50,000 |
| Marketing & Promotion | ₹50,000 |
| Total Approx. Investment | ₹4.5 – ₹7 Lakhs |
Note: Costs may vary depending on region, size of distribution, and brand terms
Profit Margin :
- Distributor Margin: 20% – 30% (depending on volume and tier)
- Retailer Margin: 10% – 15% (if you’re also supplying to retail outlets)
High-volume distributors may receive better pricing, bonuses, or incentives.
Monthly Earning Potential :
1. Monthly Revenue: ₹3,00,000
2. Profit (at 25% margin): ₹75,000/month
3. Higher volumes (₹5–7 lakhs/month) can yield ₹1.25 – ₹2 lakh in profits
Return on Investment (ROI)
- Break-even Period: 6 to 12 months
- Annual ROI: 30% – 50% or higher (with consistent sales)
As your network of retailers or direct customers grows, your earnings and ROI can improve significantly.
Steps to Get Minimalist Distributorship in India :
- Understand the brand and products :
Before contacting the company, familiarize yourself with the full range of Minimalist products, their ingredients, and unique selling points. This will help you present yourself as an informed and serious candidate.
Visit their official website: https://beminimalist.co/
Check out product reviews, customer feedback, and market trends.
- Determine your business model
Decide how you want to operate:
1. Wholesale distribution: Selling to retailers and salons.
2. Retail distribution: Selling directly through your store or pharmacy.
3. Online reselling: If you plan to sell through e-commerce or social media platforms.
3. Reach Out to Minimalist (Uprising Science)
Minimalist is owned by Uprising Science Pvt. Ltd. Here’s how to contact them:
- Official Website: https://beminimalist.co/
- Email: You can try reaching out via their contact page or at support@beminimalist.co
- LinkedIn: Connect with company representatives through LinkedIn.
In your message, include:
- Your business details (name, location, GST number if available)
- Your current distribution network or retail experience
- Your interest in becoming an official distributor or stockist
4. Prepare Required Documentation :
Minimalist may require:
- GST registration certificate
- Business license
- Proof of address and business ownership
- Retail or warehouse setup photos
- Previous experience in cosmetics or personal care distribution (if any)
5. Negotiate Terms :
If the brand expresses interest, you’ll likely go through:
- Margin and pricing discussion
- Minimum order quantity (MOQ)
- Delivery timelines
- Payment terms
- Exclusivity for region (if applicable)
Make sure everything is documented and agreed upon before placing your first order.
6. Follow Brand Guidelines :
Once approved, you must follow the brand’s marketing, pricing, and packaging policies. Minimalist has a premium image and may restrict heavy discounting or unauthorized online sales.
Tips for Success :
- Focus on Tier 2 and Tier 3 cities where demand is rising and competition is relatively low.
- Educate your retail partners or sales team about ingredient-based skincare.
- Run local awareness campaigns, workshops, or social media promotions to create brand buzz.
- Stock bestsellers like the Niacinamide 10% Serum, Vitamin C Serum, and SPF 50 Sunscreen.
Conclusion :
Minimalist’s rapid rise in the Indian skincare space makes it a promising brand for distribution. If you’re passionate about skincare, have a network in the personal care space, and can maintain brand integrity — getting a Minimalist distributorship could be a profitable venture.
Just ensure due diligence and establish a strong business proposal before you approach the brand.
DISCLAIMER: This Blog is for informational purposes only and should not be construed as investment advice. Please invest based on your risk profile
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